Chapter 1: Getting Started with Search Engine Optimization
March 25, 2008 – 11:51 pmWhat sites like John Doe, XPoint or Car Deals have in common?
Well, those websites and many others like yours and mine have at least one thing in common: Every single website want to be visited and found by people just like you and me.
What about website visitor? How they find what they are looking for? Word of mouth, website mention on billboards, books, TV, magazines, e-mails but for the most part they are finding everything with Serach Engines just like Yahoo, AOL, Google, MSN and many others.
When a user is searching for something like a convertible car he is presented with a mind blowing amount of information just like the screenshot below.
This huuuge amount of information is displayed in the form of Search Engine Result Pages that we like to call SERPs. Is right in this page that a company or some person website will be seen. Is right on the first page displayed by the Search Engine, which is called the Organic Natural Listings, where 80% of the users will click, they don’t go to the second page. They just look in the first one and if they don’t find what they are looking for they usually try another search with different keywords. If they still don’t find it they are most likely to abandon this search and go to another Search Engine than to go to the next page.
Again, the Organic Natural Listings area is the area of most of the online users trust. They believe that area to be not contaminated with ads in any way and that is why we say that it is the domain of the Search Engine Optimization or simply SEO.
Make no mistake: this incredibly competitive page is very valuable. Statistics and studies show that if your site is not listed on number one page of a search query, the chances of people visiting it through a search query is about zero.
So, that is what SEO is all about: Getting your page listed in the Organic Natural Listings area.
With this powerful training I’m starting today, I will conduct any person through the secrets of Search Engine Optimization.
Be tuned right here so you don’t miss the next chapter!
