Monetize Lab

Google Ad Manager: New Ad Service For Web Publishers

March 13, 2008 – 12:05 pm

Yes, that is right. It is all over the news. I just read it on the Wall Street Journal and on TechCrunch as well.

The new Google Ad Manager service, which a limited number of Web sites are testing, will provide the ad serving free. Users will be able to add their ad codes to Google Ad Manager and then include the Ad Manager generated code on their sites. The service will offer then tracks the page views and CTR on each ad unit, complete with statistics and the ability to geo target and other break downs on each unit. Google Ad Manager also supports locally sold ads and direct sale advertising as well.

The mains features are: Inventory management, Yield optimization, Ad Targeting, Order Booking, Trafficking, Creative Management and Reporting.

The key for Google is that Google Ad Manager offers Adsense units for fallback and remnant site inventory. The service supports formats including graphical display, video and text ads.

The offering is an early sign of Google’s plans to broaden its ad offerings following the completion of its $3.1 billion DoubleClick Inc. acquisition this week. It seems that Google developed Ad Manager itself and says that it will serve Web publishers with small- to medium-size sales forces, while DoubleClick’s services are suited for higher-end ad-sales operations. Some industry executives have speculated that Google will eventually make DoubleClick’s ad-serving services free. A Google spokesman says the company has no immediate plans to make DoubleClick products free.

This beta release of Google Ad Manager is currently available to a limited number of publishers. If you’d like to be considered for the beta program click here

Here are some screen shots of the new service.

I will keep you guys posted on new releases.